One of my favorite parts of my job is talking to our clients about their goals. Sometimes their objectives are specifically related to money; at other times, not as much. Either way, understanding where clients want to go (their goals) allows us to help them get there (through careful planning).

In my family’s case, one goal we have set is to see our hometown St. Louis Cardinals play in a different city each summer. This is usually my favorite yearly trip. A few weeks ago, we had an opportunity to go to Chicago to see the Cardinals play the White Sox. We spent time on Michigan Avenue, Navy Pier, and other “tourist” spots. We were also fortunate to see our Cardinals pull out a 3-0 victory.

This year’s trip was especially memorable because we combined it with visiting some of our favorite long-time clients, Larry Baumann and Dana Brehm. While not from Chicago, Larry and Dana made it their goal years ago to have a place in Chicago. After they both retired, they realized that goal and have a beautiful home there.

Numerous studies have shown that making your goals known to others increases your odds of achieving them. We love doing our part in helping clients achieve their goals. And if you aren’t tracking your goals, please let us know. We’d be happy to help.

Our good friend (and Matt Hall’s podcast guest) Carl Richards has been discussing a concept that may feel foreign to many people when they think about investing. It’s called a “Statement of Financial Purpose. “

Historically, we’ve talked to clients about goals – we help to set them, work to achieve them, cross them off the list, and move on to the next. A Statement of Financial Purpose is something more profound than just goals. It’s the why behind the goals. This statement is not lengthy; it’s usually a sentence or two and, typically, pretty simple, but it’s not easy. 

We have introduced this concept to clients over the last year, and the reception has been very positive. Initially, clients are a bit hesitant when we present the topic, but it has led to some great conversations, and, in certain instances, spouses have uncovered things they didn’t know about the other person! Additionally, we’ve found these conversations especially valuable in guiding the recommendations and decisions we make with our clients.

Please feel free to reach out if you’d like to learn more about creating your Statement of Financial Purpose.