It’s never been easier or more overwhelming to get financial advice. Open your phone and you’ll likely see someone with a large following and bold opinions telling you what to do next with your money. Scroll your feed and it’s hard to miss: dramatic predictions, attention-grabbing “can’t-miss” trades, and influencers claiming to decode the secrets of building wealth.

Welcome to the age of the “finfluencer.” While some have genuine experience, many are focused on views, and not your best interest.

At Hill Investment Group, we believe that real advice should be simple, clear, and grounded in evidence, not hype. That’s why we’re launching a new series to unpack misleading ideas that circulate online or in print.

Our goal? To inform, not entertain. To offer substance, not speculation.

We won’t chase the latest trend. We’ll challenge it with patience, perspective, and real-world research. That’s because, when it comes to your financial future, having a long-term plan that is built on decades of data and thoughtful execution matters more than a viral headline.

We hope this series gives you and those you care about a steady hand in a noisy world. We’ll start next month with one of the most common (and flawed) ideas making the rounds today.

Heard something at work, at golf, or on social media that has you asking, “Should I be paying attention to this?”

Feel free to share it with us. We’d love to help unpack it. Submissions will remain confidential unless we get your permission to share anonymously. Send to: zenz@hillinvestmentgroup.com

Please note: Submissions are reviewed for educational purposes only and do not constitute personalized investment advice.