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At Hill Investment Group, we spend our days immersed in markets and evidence. We know most people don’t, and our clients rely on us to do that work for them.

Even the most financially literate investors can encounter misconceptions, often picked up from friends, social media, or the financial press. Many of these are rooted more in behavior and emotion than in evidence.

Here are a few we hear regularly, along with an evidence-based perspective on each.


“Dividends are a gift.”

It can be easy to think of dividends as “free money” from an investment, and some even choose funds solely for their dividend yield. The reality is that when a company pays a dividend, the value of its shares is reduced by the same amount. For example, if you hold a $20 share and it pays a $2 dividend, you now have $2 in cash and a share worth $18—the total value is unchanged.

Companies that reinvest profits into their business sometimes create more long-term growth than those that pay them out. At Hill, we view dividends as one element of total return and often as a way to rebalance portfolios in a tax-efficient manner.

For clients who rely on investments for retirement income, we may help design a withdrawal plan by selling shares. This approach allows:

  • Investment decisions to be based on total return, not dividend yield alone.
  • Greater flexibility to manage tax impact by choosing which holdings to sell.

This can be more tax-efficient than receiving dividends automatically, which are taxable whether you need the income or not.

“Losses are bad.”

No one enjoys seeing an investment go down. But in certain cases, realizing a loss can provide a tax benefit while keeping your long-term plan intact.

For example, tax-loss harvesting involves selling an investment that has declined, capturing the loss to reduce taxes today (or in future years), and reinvesting in a similar security to maintain your portfolio’s strategy.

This doesn’t remove the reality of market downturns, but it can turn them into opportunities for tax management. While individual investors may not do this on their own, professional advisors often monitor for these opportunities as part of portfolio management.

“Only buy U.S. stocks.”

Because U.S. companies are most familiar, many investors lean heavily toward them—sometimes without realizing it. Yet the U.S. represents only about half of the global market, which means there is significant opportunity beyond our borders.

Diversifying globally can help manage risk and position a portfolio to benefit from growth wherever it occurs. History has shown that different markets lead at different times. For example, U.S. stocks lagged from 2000 to 2010 while international markets performed better. In other periods, U.S. stocks have led. Since no one can predict which region will outperform next, broad diversification helps reduce reliance on a single market.

Final Thought

Investing comes with complexity, and misconceptions are common. Our role is to help clients cut through the noise and make evidence-based decisions that support a long-term plan.

If you know someone who might be interested in learning more about this approach, we’re glad to share educational resources or have an introductory conversation. They can reach us at askanadvisor@hillinvestmentgroup.com.


Hill Investment Group is an SEC-registered investment adviser. This material is provided for informational and educational purposes only and should not be considered personalized investment advice. Past performance is not indicative of future results. All investing involves risk, including the potential loss of principal. References to services or client experiences should not be construed as a guarantee of future outcomes. For additional information, please refer to our Form ADV, available upon request.
Hill Investment Group