Even in the normally staid world of fiduciary investment advice, we have our stars – heroes who inspire us with the brave choices they make to better the lives of investors.

Vanguard founder John C. “Jack” Bogle, who passed away on January 16th at age 89, was among the brightest (and most stubborn) stars of them all. The world lost a giant that day, as evidenced by the instant outpouring of respects paid from around the world.

Bogle refuted the status quo and gave birth to the retail version of index investing in the 1970s. He was energized by the crusade until his dying day.  In the video homage below, The Wall Street Journal columnist Jason Zweig observed, “[Bogle’s career] spanned over six decades of change and growth in the industry that he helped to transform.”

To pick a sample from the deluge of sentiments expressed in the media, we especially appreciated a New York Times piece by Ron Lieber and Tara Siegel Bernard, “The Things John Bogle Taught Us: Humility, Ethics and Simplicity.” Many of our other favorite financial voices of reason are represented here, including Behavior Gap’s Carl Richards, and Manisha Thakor, herself a worthy crusader for women and wealth.

We’d say RIP, but Jack Bogle didn’t want people to rest. He roots for us to fight for what’s right, even when it isn’t popular. He was a relentless agitator for good, and his spirit inspires us to keep pushing for better solutions for investors. Every single day.

Unruffled serenity. We love that expression. It’s exactly what we seek to bring to our clients – especially when the volume of market noise rises to a roar, as it has in the latter half of 2018. We can’t claim credit for the phrase, though it does pair with our own tagline, Take the Long View®. Both are aimed at detaching emotions from market swings, whether high or low. The long-term view has always sloped up and to the right, but in the short run it’s unpredictable.

Who else can help bring a sense of calm in these times? We point you to Jason Zweig of The Wall Street Journal. Ever since Zweig launched his Intelligent Investor column a decade ago (succeeding the equally adept Jonathan Clements), it’s been far easier to list his few underwhelming columns than the vast majority we’ve enjoyed. His brilliant book, “Your Money & Your Brain” also has a permanent place on our recommended reading list.

As high a bar as Zweig has set for himself, we were particularly pleased by his recent column on market volatility and a behavioral bias known as herd mentality. The article explores a volume of evidence suggesting investors and even portfolio managers are strongly influenced by the “emotional contagion” of their neighbors. This results in market participants in communities, cities and even states mimicking one another’s trading habits, often to their detriment.

“Investors probably behave like their neighbors because gossip, news and beliefs spread by word of mouth,” says Zweig.

His suggested antidote to catching this communicable “disease” strongly reflects our own. Pointing to investment legend and economist Benjamin Graham (Warren Buffett’s mentor), Zweig describes how Graham went out of his way to cultivate “unruffled serenity,” strengthened by “a certain aloofness,” to ward off the constant peer pressure to react to random market noise.

Zweig concludes:

“With markets gyrating, unruffled serenity may become important again. If volatility scares you, spend more time with family and friends who don’t obsess over stocks. You’ll be happier now—and, probably, richer later on.”

At the risk of gushing, I am proud of you. I’m proud, because none of you (our clients) called us in panic or concern when the Dow Jones Industrial Average dropped more than 800 points on October 10.

A friend sent me a mid-day message that day: “Are your phones blowing up? People are losing their minds right now.” My message back: “You know we prepare folks to take the long view. Not one call.” As I publish this post on October 30, the market remains cranky. Who knows what’s in store in the short run? So far, Hill Investment Group clients, I remain delighted over your resolve, your mental toughness, your non-reaction when baited. Don’t get me wrong, I derive no pleasure from watching steep market declines. To an extent, I blame the media pundits. I can barely stomach the way they seize on the short-term gyrations to provide empty explanations. It grates on me to watch them leverage the market’s equivalent of a car crash, preying on our human frailties, knowing full well that fear will drive eyeballs their way. That said, there is rare advice to be mined out of the media. For example, The Wall Street Journal just released an amazing piece by UCLA behavioral economist Shlomo Benartzi, “The High Financial Price of Our Short Attention Spans.” Dr. Benartzi has so much good advice, I’d have to quote nearly the entire article to share my favorite parts. Perhaps this subhead will suffice: “Focus on the most relevant information, not the most available.” Or this: “Your biggest mistakes will come from overreacting to the latest stock swings, not underreacting.” Now, go read the rest (by clicking the link above). One way we strive to keep our clients on course here at HIG when others are “losing their minds” is to remind them of these simple, but powerful lessons:

1. Allocate intentionally. Your asset allocation was a decision we made together, based on the mix most likely to help you achieve your unique goals. Any random day (or month, or even year or few) shouldn’t change that.
2. Diversify globally. Your globally diversified portfolio typically includes roughly 12,000 stocks from the US and beyond. You’re already set to receive appropriate exposure to risks and expected returns from worldwide markets.
3. Rebalance habitually. Rebalancing sounds easy, but it takes guts, and is hugely important. It’s as close as we get to leveraging market moves, trimming high-flying asset classes (selling high) and restoring recent underdogs (buying low), according to your personalized portfolio plans.
4. Take the Long View.® Everything we do is about putting the math on your side. What happens in the short run is tough to predict. But we know what the science of investing says, and we’ve built your portfolio accordingly.

Combined, these four principles suggest that simple discipline may be the most important ingredient of all in becoming a world-class investor. I couldn’t tell you whether we’ve just experienced a random blip or the beginning of a bigger correction. But I am confident that we’ve prepared our clients for either outcome, and nearly any other permutation we may encounter.