At Hill Investment Group, we’ve found that when a few clients ask similar questions, many more are likely thinking the same thing. To better serve you, we’re introducing our “Hey Hill” series—addressing common client questions and sharing our perspective.

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Online scams are becoming more sophisticated, and anyone can be a target. Scammers are constantly developing new ways to access personal and financial information, whether it’s a fake email or a suspicious phone call.

We’re sharing examples of common fraud tactics we and others in the industry have observed, along with simple steps you can take to protect yourself and others.

Phishing Emails, Texts, or Letters

These are among the most common scams, and you likely encounter them daily. They’re often disguised as messages from banks, delivery services, or companies you recognize. The goal is to get you to click a link or share sensitive information.

What to watch for:

• Misspelled sender addresses or strange-looking links
  
• Urgent language (e.g., “24-hour notice” or “Immediate action required”)
  
• Requests for passwords, authentication codes, or personal data
  

What you can do:

• Don’t click suspicious links—hover and verify before clicking
  
• Contact the company directly through a known phone number or website
  
• When in doubt, delete the message
  

Impersonation Scams

Scammers may pose as government agencies (IRS, FBI, Sheriff’s Office), financial professionals, or even friends and family members in distress.

Common examples include:

• Claims that you owe money or face legal consequences unless you send funds immediately
  
• Urgent, secretive requests for access to your personal devices or accounts
  
• Promises of cryptocurrency “bonuses” or internet transfers via platforms like PayPal or Zelle
  

What you can do:

• Hang up and independently verify by calling an official number
  
• Don’t share personal information unless you initiated the contact
  
• Use two-factor authentication wherever possible
  
• Be skeptical—even caller ID can be faked
  
• Remember: government agencies will never request payment via cryptocurrency or gift cards
  

Staying Vigilant

Scammers rely on confusion and speed. If something feels off, pause and verify.

At Hill Investment Group, we take data security seriously. Our team undergoes regular training, and we maintain internal protocols to reduce cybersecurity risks. We also partner with a large custodian that maintains dedicated fraud prevention and monitoring teams.

If you’re unsure whether something is legitimate—or if you just need a second opinion—don’t hesitate to reach out to us or a trusted family member. We’re here to support your financial well-being and help you stay secure in an increasingly digital world.

Disclosures:
This material is for informational purposes only and does not constitute legal, tax, or investment advice. Hill Investment Group is an SEC-registered investment adviser. Registration does not imply a certain level of skill or training. Always consult with your professional advisors before making decisions related to your personal security or financial situation.