Cold Calls, Golf Balls and Ongoing Gratitude
Even though Thanksgiving is over (except for a few leftovers) I hope to keep being thankful for life’s many ongoing twists and turns. That’s why I keep a golf ball in my overcoat throughout the year. It may look like just an ordinary object, but it’s special to me, because it reminds me of how grateful I am to be part of Hill Investment Group.
Similar to the experiences Matt Hall shared in Odds On, I too started my financial career in a sales-oriented culture. We’ll call my first gig “Big Broker,” where we were taught how to sell financial wares via cold-calls and door-to-door canvassing. The bulk of our so-called education was on how to overcome any objections, instead of on what it takes to be a worthy advisor.
In other words, just about everything I learned at Big Broker was exactly the opposite of the Hill Investment Group culture, where we strive to center everything we do around our clients’ highest financial interests.
So, what’s that golf ball got to do with it? Back in my Big Broker days, we were shown how to use it to save our knuckles during our sales outings. If you’ve ever knocked on a lot of doors in all kinds of weather, you learn quickly how much that can hurt. On the good days, I’d end up knocking a couple hundred times, delivering my canned speech dozens of times, and generating one or two good leads. On some of my worse days, I was bitten by dogs, pooped on by birds and stung by bees.
Maybe I deserved it for pestering people in their homes, whether or not they wanted an uninvited guest.
As you might imagine, whenever I stopped to think about it (which started happening with increasing frequency!), I thought, “There’s got to be a better way to help people invest their hard-earned assets.”
Thankfully, I discovered that better way when I came across HIG in 2012. Reading through the materials they shared with me, I was immediately hooked … to the point where I was late for a dinner outing because I had to finish reading about this amazing “new” perspective. It was new to me, anyway. Then I was up early the following Saturday to read some more. I call this my “Light Bulb Moment,” which we shared in this 2015 video:
John Reagan: His Light Bulb Moment from Hill Investment Group.
Unfortunately, the Michael Lewis piece I reference in this video is out of print and no longer available. But there are plenty of other great resources published since then to take its place. Let us know if you could use some assistance in generating your own light bulb moment. I’d be happy to help, and grateful to share what else I’ve learned after I got to tuck my cold-call golf ball away for good.