Sometimes we are indifferent to the brands we interact with. You might buy whatever Amazon’s algorithm recommends, or and listen to songs on Spotify playlists that go in one ear and out the other.
But sometimes there are brands we can’t stop talking about: the amazing coffee you can’t survive without, the jeans you have six pairs of, the wine you serve for every guest. In these cases, you’re not just a customer, you’re a raving fan.
Converting clients into raving fans isn’t a scientific formula by any means, but it starts with a specific mindset: that’s why everyone at our office is (re)reading Raving Fans by the renowned management expert Dr. Ken Blanchard. Rather than burying his advice in jargon, Dr. Blanchard uses a parable that explains how to DEFINE a vision centered around your client, DISCOVER what your client wants, and DELIVER on your vision, plus some. Best of all, it’s all packed into just 137 pages (no excuses, busy people!)
Make no mistake: You don’t have to be the CEO of a business to apply the principles in Raving Fans. Maybe there’s a cause you’re passionate about, maybe you want to inspire a friend to make a change in his or her life, or maybe you want to foster better relationships at home.
Bottom line: this is essential reading if you have a vision and want to bring it to life. In the case of Hill Investment Group, that means inspiring people to Take the Long View. We’re fortunate to have raving fans like yourself who read and share our newsletter. It’s been a 15+ year journey, and it’s worth every second.