Personal finance advice reaches most people through magazines, TV, bestsellers, podcasts, and radio, not through academic researchers.
In this episode of The Behavioral Divide, Professor Hal Hershfield talks with Yale finance professor James Choi about what he found after analyzing the 50 most popular personal finance books. They discuss where the books get it right, where they diverge from the evidence, and which academic findings could meaningfully strengthen real-world advice.
This podcast is a clear reminder to stay grounded in what the data supports, especially when the loudest guidance is often the easiest to oversimplify. Looking for additional research? Reach out to us to talk more about this.
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