A professor set a large jar in front of her class of savvy business students and filled it with fist-sized rocks until it was full.

“Is the jar full?” she asked the class.

Most of the class nodded in approval. Then, she took out a bag of gravel, and dropped a handful of it into the jar until it slid into all the spaces between the big rocks. “Now is it full?” The class was starting to catch on. Several students said the jar wasn’t full yet.

“Well, let’s find out,” she said. The professor brought out a bucket of sand and poured it into the jar. With a few shakes, the sand filled the tiny crevices around the rocks and gravel.

“Is it full now?” she asked yet again. The class thought: What could possibly be smaller than sand? Sure enough, the professor took out a jug of water from behind her desk and poured it into the jar where it diffused through the rocks, gravel, and sand, filling the jar to the brim.

“Your life is like this jar,” she explained. “If you don’t put in your big rocks first, they’ll never fit around the little stuff.”

We did not write this story; it’s been around for years. We’ve heard it a hundred times or more from financial thought leader Larry Swedroe, and Matt Hall felt it was so powerful, he included it in his book Odds On.

If anything, the message becomes more relevant as each day passes. In 2019, it’s easier than ever to fill our proverbial jars with sand and water: shopping, entertainment, text messages, and so on. Meanwhile, there’s less and less room for our big rocks: family, community, education, financial freedom – the not-so-sexy yet foundational qualities of a life well-lived.

Our job at Hill Investment Group isn’t just to maximize the value of your investment portfolio. That’s part of it, but our greater job is to help you put your big rocks in place. All of them.

How’s your jar looking?

Where would we be without alphabetic order in our life? Imagine if airports listed all departures randomly on their flight boards? We might never make it to the gate.

But should you find your investments alphabetically? When you’re presented with a list of available funds, should you prefer the ones that appear toward the top of the list?

This is not a trick question. Of course, the answer is no. It shouldn’t matter one bit where a fund name falls on an alphabetic list. And yet, amazingly, a recent study found that many investors may be unintentionally allowing “alphabeticity bias” to creep into their decisions anyway.

The study, “Alphabeticity Bias in 401(k) Investing,” is slated to be published in a forthcoming issue of The Financial Review. Investment selections in 401(k) retirement plans are often presented in alphabetic order, so the study’s authors took a look at whether plan participants were allowing that order to influence their choices. They found that, indeed, “alphabeticity – the order that fund names appear when listed in alphabetical order – significantly biases participants’ investment allocation decisions.” The longer the list of selections, the more alphabeticity bias appeared.

Why would we do this? The authors proposed the reason is related to another bias they called “satisficing.” When you’re reviewing an alphabetic list of choices, once you’ve found one that suits your purpose, you tend to give less consideration to the rest of the list. “My work here is done,” your brain tells you, and it shuts down … even if there may be an even better selection further on.

You shouldn’t, and we won’t, settle for next-best investments – in your retirement plan or anywhere else. Helping you avoid doing so is one way we encourage you to Take the Long View® when you invest.

We’re not the only ones encouraging investors around the globe to Take the Long View® with their investment strategy. AQR Capital Management’s like-minded perspective is one of the reasons we’ve been known to turn to some of their fund solutions, when appropriate for a client’s goals.

We also appreciate how their podcast series, hosted by Gabe Feghali and Dan Villalon, takes otherwise complex academic insights and translates them into what you need to know to build those insights into your own investing.

We’re particularly fond of their September podcast, “Taking Stock of Stock Myths.”

In this podcast, AQR’s team takes on three types of equity risks – home bias, market-timing and inflation – and busts some of the stock market myths that cause investors to succumb to them.

First, what is “risk” to begin with? We like their working definition, which describes risk as “how likely it is that you end up with a bad outcome over whatever investment horizon you care about.”

See what I mean about keeping it simple but substantive? Here are links to listen to the rest:

• “Taking Stock of Stock Myths” (web browser)
• “Taking Stock of Stock Myths” (iTunes)