Welcome to the age of the “finfluencer.” While some have genuine experience, many are focused on views, and not your best interest. At Hill Investment Group, we believe that real advice should be simple, clear, and grounded in evidence, not hype. That’s why we’re launching a new series to unpack misleading ideas that circulate online or in print.

Our goal? To inform, not entertain. To offer substance, not speculation.

Heard something at work, at golf, or on social media that has you asking, “Should I be paying attention to this?” Feel free to share it with us. We’d love to help unpack it. Submissions will remain confidential unless we get your permission to share anonymously. Send to: zenz@hillinvestmentgroup.com

Please note: Submissions are reviewed for educational purposes only and do not constitute personalized investment advice.

A prominent advisor at a national wealth management firm recently posted a popular headline online:

     “What could possibly have performed better than buying the Lakers for $67.5 million in 1979 and selling them for $10 billion today?

     Answer: The stock market.”

The post argued that simply investing in the S&P 500 would have outperformed the sale of the Lakers by an estimated $3.7 billion.

It’s catchy. And it seems to reinforce a message we strongly believe in: that long-term, diversified investing often outperforms more exciting-sounding alternatives.

But there’s a problem: the comparison isn’t accurate.

The claim uses the total return of the S&P 500 (which includes both price appreciation and reinvested dividends) but compares it to only the price appreciation of the Lakers. That’s not an apples-to-apples comparison.

To make a fair comparison, we’d need to include decades of Lakers’ profits, as well as proceeds from the sale of other assets tied to the original deal, like the L.A. Kings, The Forum, and other valuable land holdings. A more appropriate benchmark for the S&P 500 would be its price return alone, which would have resulted in a significantly smaller figure than the Lakers’ current estimated value.

It’s like evaluating a stock without considering the dividends. As evidence-based investors, we know how important it is to look at the full picture.

Why Total Return Matters

At Hill, we focus on total return—not just income or price growth—because it reflects the complete investment outcome. Ignoring part of the return can lead to faulty comparisons and poor financial decisions.

So let’s not lose sight of the broader point: Owning a low-cost, globally diversified portfolio has been one of the most accessible and consistent wealth-building tools for long-term investors. Unlike a professional sports team, which typically requires billions in capital, an evidence-based portfolio is available to nearly anyone with savings and discipline.

Yes, buying the Lakers was a great investment for Jerry Buss.

But for the rest of us? Trusting markets, managing costs, and sticking to a thoughtful plan…that’s a powerful approach, too.

This example is for illustrative purposes only and does not reflect the performance of any specific investment or portfolio. Index performance is not indicative of any particular investment. It is not possible to invest directly in an index. Past performance does not guarantee future results.

Tune Out the Noise. Stay the Course.

We’re more plugged in than ever. The average person now spends nearly four hours on their smartphone daily, and over half of Americans get their news from social media. That’s a lot of headlines, and most of them short, urgent, and emotionally charged.

While access to information has never been greater, trying to beat the market by reacting to it is one of the surest ways to undermine your financial progress.

This constant stream of information can rattle even disciplined investors. Markets dip on geopolitical tensions. Another AI company announces a breakthrough. Interest rates nudge higher. The instinct is to react, shift allocations, “de-risk,” or step out of the market altogether.

But history shows that these short-term decisions often hurt long-term results.

Explore the Research

Independent research backs this up. Morningstar’s Mind the Gap study, most recently updated in 2023, compares the returns of investment funds to the returns earned by the investors in those funds. The results reveal a persistent gap: investors tend to underperform their own investments by 1.0% to 1.7% annually. Why? Because they often buy high, sell low, and attempt to time the market, frequently in response to short-term news.*

Consider this hypothetical example: Over the last 50 years (1974–2023), while markets faced double-digit inflation, multiple financial crises, and a global pandemic, long-term investors who stayed disciplined were rewarded. A $1 investment in the MSCI World Index would have grown to approximately $126.** Now imagine an investor who underperformed that index by just 1% annually; they would have ended up with a portfolio roughly 40% smaller.

What We Focus On

At Hill Investment Group, we work to tune out short-term noise, not because we’re ignoring reality, but because we believe markets are constantly processing new information. The headlines you’re reading? The market read them about five seconds ago. By the time most investors can react, they’re already behind.

Taking the Long View means focusing on what can actually be controlled: strategic asset allocation, disciplined rebalancing, thoughtful tax management, and investor behavior. That’s where meaningful long-term impact happens.

When headlines get loud, remember this: staying invested is not a passive decision. It’s an active commitment to your plan. That’s what we help our clients do every day.

That’s The Long View.

* Morningstar (2023): Mind the Gap Study – U.S. Edition

** Dimensional Fund Advisors (2025): Geopolitical Jitters

At Hill Investment Group, we’ve found that when a few clients ask similar questions, many more are likely thinking the same thing. To better serve you, we’re introducing our “Hey Hill” series—addressing common client questions and sharing our perspective.

To submit a question for a future post, email us at service@hillinvestmentgroup.com.

Online scams are becoming more sophisticated, and anyone can be a target. Scammers are constantly developing new ways to access personal and financial information, whether it’s a fake email or a suspicious phone call.

We’re sharing examples of common fraud tactics we and others in the industry have observed, along with simple steps you can take to protect yourself and others.

Phishing Emails, Texts, or Letters

These are among the most common scams, and you likely encounter them daily. They’re often disguised as messages from banks, delivery services, or companies you recognize. The goal is to get you to click a link or share sensitive information.

What to watch for:

• Misspelled sender addresses or strange-looking links
  
• Urgent language (e.g., “24-hour notice” or “Immediate action required”)
  
• Requests for passwords, authentication codes, or personal data
  

What you can do:

• Don’t click suspicious links—hover and verify before clicking
  
• Contact the company directly through a known phone number or website
  
• When in doubt, delete the message
  

Impersonation Scams

Scammers may pose as government agencies (IRS, FBI, Sheriff’s Office), financial professionals, or even friends and family members in distress.

Common examples include:

• Claims that you owe money or face legal consequences unless you send funds immediately
  
• Urgent, secretive requests for access to your personal devices or accounts
  
• Promises of cryptocurrency “bonuses” or internet transfers via platforms like PayPal or Zelle
  

What you can do:

• Hang up and independently verify by calling an official number
  
• Don’t share personal information unless you initiated the contact
  
• Use two-factor authentication wherever possible
  
• Be skeptical—even caller ID can be faked
  
• Remember: government agencies will never request payment via cryptocurrency or gift cards
  

Staying Vigilant

Scammers rely on confusion and speed. If something feels off, pause and verify.

At Hill Investment Group, we take data security seriously. Our team undergoes regular training, and we maintain internal protocols to reduce cybersecurity risks. We also partner with a large custodian that maintains dedicated fraud prevention and monitoring teams.

If you’re unsure whether something is legitimate—or if you just need a second opinion—don’t hesitate to reach out to us or a trusted family member. We’re here to support your financial well-being and help you stay secure in an increasingly digital world.

Disclosures:
This material is for informational purposes only and does not constitute legal, tax, or investment advice. Hill Investment Group is an SEC-registered investment adviser. Registration does not imply a certain level of skill or training. Always consult with your professional advisors before making decisions related to your personal security or financial situation.