Don’t Hire Us Because You Like Us

There’s something worth saying out loud.

You shouldn’t work with us just because you like us.

When we meet someone new, I often ask how they chose the person they’re currently working with.

The answers are usually some version of:
“He’s a neighbor.”
“She’s a friend of the family.”
“We met through our kids’ sports.”

All perfectly understandable.

But those aren’t the answers I’m hoping to hear.

It would be refreshing to hear someone say:
“Our values really align.”
“I believe in their investment approach.”
“They’ve given us planning advice that has actually changed our financial lives.”

Because when something as important as your financial life is involved, that’s what should matter.

Likability is certainly a factor. We enjoy it as much as anyone. It makes relationships easier. It makes conversations more natural. And it tends to persist for years.

But it’s not a sufficient reason to choose someone to manage your life savings.

That’s where we’re different.

You should work with us because we believe in something.

Because our approach is grounded in decades of academic research, not opinion or prediction.

Because we’ve built real strategies, like the work behind EBI and LVIG, that are designed with intention, not assembled to match a trend.

Because we care deeply about financial planning. Not just portfolios, but the decisions that actually shape your life.

And because we are fiduciaries. We work for our clients. Not a brokerage firm. Not a bank. Just you.

In short, if you believe what we believe, that’s the foundation for a long and healthy relationship.

If you like us too, that’s even better. It makes the relationship more enjoyable. It makes conversations easier. It probably makes the whole experience better.

But it’s a bonus. The icing on the cake.

Because over time, we’ve found that the best outcomes don’t come from chasing what feels right in the moment. They come from committing to a sound approach and sticking with it. Taking the long view.

Performance, in that sense, isn’t the goal. It’s the result.

The best outcomes we’ve seen come from staying put when it was hardest to do so.

That doesn’t always win the popularity contest.

But in the long run, what matters isn’t who you like the most.
It’s who you can rely on when it counts.

So you can invest your money and your time in the people you actually like.

Take the long view,

When Opening Day arrives, it brings optimism, but there is also a familiar temptation: to focus on what’s happening now instead of what actually matters over time.

I find myself returning to the ideas of Michael Lewis, not just his iconic baseball book Moneyball, but also his recent appearance on the Acquired podcast. The common thread isn’t baseball. It’s perspective.

Moneyball wasn’t really about baseball statistics—it was about seeing differently. The Oakland A’s, constrained by budget, were forced to challenge conventional wisdom. They stopped paying for what was visible (batting averages, body type, “intangibles”) and instead paid for what actually drove outcomes but was underappreciated (on-base percentage). In short: they exploited inefficiency.

In his Acquired conversation, Lewis reflects on a similar dynamic across industries—how markets, people, and institutions repeatedly misprice what truly matters. The lesson isn’t just about being contrarian. It’s about being patient enough to let the truth play out.

That’s where “taking the longview” comes in.

In investing, as in baseball, the scoreboard updates constantly, but the real game unfolds over seasons (even generations!), not innings. Short-term noise is seductive and sometimes scary. It feels actionable. But it’s often just that: noise. The discipline is in identifying what actually compounds over time and then having the temperament to stick with it when it’s temporarily out of favor.

For our clients, that translates into something simple but difficult: staying invested in what works, even when it temporarily doesn’t feel like it. That’s what we’re doing every day. Helping our clients maintain the behavior that pays off in the long term.

The genius of Moneyball wasn’t the data. It was the willingness to endure looking wrong in the short term to be right over the long term. That’s really hard to do!

At Hill Investment Group, that’s the game we’re playing. Not predicting the next pitch, but building a process that wins over full seasons…full lifetimes.

In the end, the real advantage—whether in baseball or investing—isn’t speed. It’s clarity, patience, and the discipline to let time do the heavy lifting. Thank you for taking the long view with us.

If you’d like a new copy of Odds On (The Moneyball of investing) or want to gift it to a friend or family member, click here. We’re happy to share how it just might transform someone’s future and those that come after them.

Last month, we dedicated an issue of the journal to Odds On. As we were putting that together, I had a realization. The reason I’m actually here at Hill is because of this book I read years ago.

Before Hill, I worked at Dimensional Fund Advisors. That’s how I met Matt Hall, through a study group we were putting together of advisors who had an aptitude for media and marketing. In advance of that meeting, I read Odds On. What initially stuck out to me is how the book reads. It’s not a typical finance book. There’s no jargon. There are no equations. It’s simply a story about someone finding a better way to invest and building a firm that treats clients right.

Hill is a really special place. What is apparent to me now is that the values and the things that drew me into the firm years ago still ring true. The intentionality we put into every interaction. The hospitality we try to show our clients every step along the way.

Making the switch ultimately gave me the ability to use my CFP in a much more meaningful way. Rather than just focusing on investments, now I get to help and guide clients through some of the most important financial decisions of their lives.

Looking back, reading Odds On and meeting Matt felt relatively small at the time. Today it feels more monumental. It led me to where I am now, and it shaped the way I show up for this work and the way we want to treat clients every day here at Hill.