Not everyone talks about inflation, but they should. Why? Inflation is the quiet monster taking away our purchasing power. Over time, inflation slowly happens, effectively reducing the power of the pennies in your piggy bank.

We can’t prevent inflation, but we can – and should – dull its appetite. How do you do that? Evidence-based investing is our recommendation.

While volatility in the markets can flame our fears, taming inflation is the bigger challenge. This is why we invest to begin with. To keep the inflation monster from feasting on your assets, invest in market factors, and stay invested in them over the long-haul. We know you understand this fundamental concept, but now you have a cartoon as a reminder.