Details Are Part of Our Difference
Embracing the Evidence at Anheuser-Busch – Mid 1980s
529 Best Practices
David Booth on How to Choose an Advisor
The One Minute Audio Clip You Need to Hear
Tag: market volatility
“Take the Long View®” Put to the Mini-Test

- Allocate intentionally. Your asset allocation was a decision we made together, based on the mix most likely to help you achieve your unique goals. Any random day (or month, or even year or few) shouldn’t change that.
- Diversify globally. Your globally diversified portfolio typically includes roughly 12,000 stocks from the US and beyond. You’re already set to receive appropriate exposure to risks and expected returns from worldwide markets.
- Rebalance habitually. Rebalancing sounds easy, but it takes guts, and is hugely important. It’s as close as we get to leveraging market moves, trimming high-flying asset classes (selling high) and restoring recent underdogs (buying low), according to your personalized portfolio plans.
- Take the Long View.® Everything we do is about putting the math on your side. What happens in the short run is tough to predict. But we know what the science of investing says, and we’ve built your portfolio accordingly.
Hollywood Producer Has a New Outlook
Dave Goetsch – The name may not be instantly familiar, but you’ve probably heard of the CBS sitcom he produces: “The Big Bang Theory.” Like his show, Goetsch’s personal investing has had its share of twists and turns. Reflecting on how he felt back in 2009, he says, “When the market went down, I went down with it—sinking into a depression, knowing there was nothing I could do.”
Fortunately, between then and now, he discovered an evidence-based investment approach. Armed with the durable philosophy he lacked at the time, Goetsch has leveraged his past trauma as a learning experience, and now feels better prepared for future downturns.
These days, Goetsch is proud to help spread the evidence-based investing word along with us. “I changed because I learned that there was a different way to think about investing. … The return I’m talking about is how I feel every day. I worry less—not just about the future, but also about the present. Of course, I know that there are no guarantees when it comes to investing, but I feel like I’m going to be okay. I have a plan.”
To read Dave’s observations in his own words, click here: “Now and Then.”
Illustration of the Month: In the Markets, Average Is Uncommon
In the wake of February’s recent market volatility (after a nice, long lull), we thought this would be a good time to remind our readers how unusual it is for markets to deliver their “normal” average returns in any given year.
For example, while the S&P 500 index has delivered average returns of around 10% per year since 1926, the six orange dots in our “Illustration of the Month” below are the only years it’s actually toed the line of its long-term average.
What’s the real “norm”? Expect volatility far more often than not along the road to future growth.