Take the Long View … and Own It
Anyone who’s been with us for a while knows we’ve long felt that among our greatest roles is to help investors Take the Long View® with their wealth. But did you notice a subtle change? If you’re especially attentive, you may have caught that we’ve now established a Registered Trademark ® to more fully protect our defining tagline.
Until now, we’ve had the sentiment more lightly protected as a service mark. When our marketing team first suggested the mark back in 2005, we felt that “taking the long view” perfectly expressed our passion for changing people’s point of view about their wealth, offering them an improved vantage point – a symbolic Hill – from which they could see past the daily details toward their ultimate goals.
Our belief in the power of the expression hasn’t changed one bit. In fact, we realized we’d achieved an important milestone when people started repeating our tagline back to us, demonstrating how much they, too, valued the sentiment. We decided it was time to beef up our rights to ensure that Take the Long View® would continue to serve us, our clients and our community for a long, long time to come.
Would you like to Take the Long View® along with us? Let us know how we can help!
*PS We cleverly purchased www.takethelongview.com and, if you ever decide to try this address, you’ll notice it takes you straight to our site.