Are you closer to 22, 42 or 72 years old? Regardless, a 2018 Charles Schwab Consumer Digital Demands Survey found an interesting common denominator across investors of all ages. Whether online automation is your native tongue, or you’d rather get a root canal than spend time managing your own investments, almost every investor would prefer to have it all: easy online tools, plus easy access to a financial professional when assistance is in order.
Schwab hired an independent research firm to conduct its survey this summer, polling 1,000 U.S. adults. One data point I found particularly interesting: 70% of those surveyed agreed that “robos are a good start, but they expect to need more personal service for more complex situations.” If you break that down among age groups, agreement remained strong:
  • 78% of millennials, 72% of Gen X and 64% of Boomers somewhat or strongly agreed they still highly valued the human touch.
  • 80% of those surveyed agreed that “Ease of use” was important, making it the top driver of trust in digital experiences.
  • 79% of those surveyed agreed that “Easy access to human customer service” was important, which means it came in a very close second.
In short, investors understandably want the best of both worlds: accessible automation and personalized client care. That’s why we’ve developed Hillfolio, an affordable solution for extending evidence-based investing to a wider audience. What are your financial goals? Are you saving toward retirement? Funding your kids’ college costs? Filling up that rainy-day fund? By helping you automate your excellent saving and investment habits, while offering the hands-on advice every family requires to make confident financial calls, our aim is to put the odds of success on your side. We don’t think that’s too much to ask for!
Hill Investment Group