January 2020 | Posted By John Reagan

We just had to repost this gem of a blog post from marketing legend – Seth Godin.

Long-term vs short-term

By Seth Godin

There’s always someone who is more willing to play the short-term game than you are.

Someone who is willing to cut more corners, send a more urgent text, borrow against the future, ignore the side effects, abuse trust and corrupt the system–somehow justifying that short-term hustle with a rationalization (usually a selfish one) about how urgent it is.

On the other hand…

There’s plenty of room to win as someone who takes a longer view than the others.