We just had to repost this gem of a blog post from marketing legend – Seth Godin.
By Seth Godin
There’s always someone who is more willing to play the short-term game than you are.
Someone who is willing to cut more corners, send a more urgent text, borrow against the future, ignore the side effects, abuse trust and corrupt the system–somehow justifying that short-term hustle with a rationalization (usually a selfish one) about how urgent it is.
On the other hand…
There’s plenty of room to win as someone who takes a longer view than the others.