Are you seeking your financial fortune? We recently found ours in a fortune cookie. Excellent advice … and the pho was tasty too.

At the risk of gushing, I am proud of you. I’m proud, because none of you (our clients) called us in panic or concern when the Dow Jones Industrial Average dropped more than 800 points on October 10.

A friend sent me a mid-day message that day: “Are your phones blowing up? People are losing their minds right now.” My message back: “You know we prepare folks to take the long view. Not one call.” As I publish this post on October 30, the market remains cranky. Who knows what’s in store in the short run? So far, Hill Investment Group clients, I remain delighted over your resolve, your mental toughness, your non-reaction when baited. Don’t get me wrong, I derive no pleasure from watching steep market declines. To an extent, I blame the media pundits. I can barely stomach the way they seize on the short-term gyrations to provide empty explanations. It grates on me to watch them leverage the market’s equivalent of a car crash, preying on our human frailties, knowing full well that fear will drive eyeballs their way. That said, there is rare advice to be mined out of the media. For example, The Wall Street Journal just released an amazing piece by UCLA behavioral economist Shlomo Benartzi, “The High Financial Price of Our Short Attention Spans.” Dr. Benartzi has so much good advice, I’d have to quote nearly the entire article to share my favorite parts. Perhaps this subhead will suffice: “Focus on the most relevant information, not the most available.” Or this: “Your biggest mistakes will come from overreacting to the latest stock swings, not underreacting.” Now, go read the rest (by clicking the link above). One way we strive to keep our clients on course here at HIG when others are “losing their minds” is to remind them of these simple, but powerful lessons:

1. Allocate intentionally. Your asset allocation was a decision we made together, based on the mix most likely to help you achieve your unique goals. Any random day (or month, or even year or few) shouldn’t change that.
2. Diversify globally. Your globally diversified portfolio typically includes roughly 12,000 stocks from the US and beyond. You’re already set to receive appropriate exposure to risks and expected returns from worldwide markets.
3. Rebalance habitually. Rebalancing sounds easy, but it takes guts, and is hugely important. It’s as close as we get to leveraging market moves, trimming high-flying asset classes (selling high) and restoring recent underdogs (buying low), according to your personalized portfolio plans.
4. Take the Long View.® Everything we do is about putting the math on your side. What happens in the short run is tough to predict. But we know what the science of investing says, and we’ve built your portfolio accordingly.

Combined, these four principles suggest that simple discipline may be the most important ingredient of all in becoming a world-class investor. I couldn’t tell you whether we’ve just experienced a random blip or the beginning of a bigger correction. But I am confident that we’ve prepared our clients for either outcome, and nearly any other permutation we may encounter.

When I discovered Jonathan Clements 20 years ago, I noticed right away we had a lot in common. We were both early advocates for evidence-based investing (or “passive investing,” back then). We both knew better than to heed all the “noise” from the vast majority of the popular press. We knew even then, our jobs were to help investors focus on the essentials: reducing costs, managing market risks, understanding the science of investing.

There was one difference between us. While I was a fiduciary investment advisor for a then-small firm, Clements was the personal financial columnist for The Wall Street Journal, and one of the few voices of reason in the media. His columns left me optimistic, knowing we were not alone.

At the time, I did not notice a physical resemblance. Funny what a few years will do. These days, I see we now share a similar hair style as well!

Whatever. We’re both still going strong doing what we love: I, in my role at Hill Investment Group, and Clements, as proprietor of the Humble Dollar blog and author of the newly published, “From Here to Financial Happiness.”

One of his recent posts, “Tell Us a Story,” caught my attention. We often employ story-telling in our client conversations here at HIG. But, as Clements points out, it’s important to not let random anecdotes distract you from the greater story of evidence-based investing. “Detail the inevitable failure of most investors to beat the market,” he says, “and someone will bring up the neighbor who purportedly bought Amazon’s stock at the initial public offering and never sold.”

I agree. There’s always “the neighbor,” or cousin, or co-worker who hits the random jackpot. Good for them. But, as Clements concludes: “The weight of our many mediocre investment decisions eventually sinks in – and (you were expecting me to say this) the logic of indexing proves irresistible.”

If you’re looking for other thoughtful ideas about achieving financial happiness, you might find Clements’ materials irresistible as well. From one white-haired gent to another: Hat’s off to you, Jonathan!