As we head into the holiday season, we are encouraging families to discuss their values and guiding principles. On this point – we wanted to share this short, unedited piece by one of our favorite bloggers, Seth Godin. We think he does a superb job of defining what principles are, and why they are important. 

Principle is Inconvenient

A principle is an approach you stick with even if you know it might lead to a short-term outcome you don’t prefer. Especially then.

It’s this gap between the short-term and the long-term that makes a principle valuable. If your guiding principle is to do whatever benefits you right now, you don’t have principles of much value.

But it’s the valuable principles that pay off, because they enable forward motion, particularly when it feels like there are few alternatives. We embrace a culture based on principles because it’s that structure and momentum that enables connection and progress to happen in the first place.

You can check out the original piece on Seth’s blog here. 

Curious about facilitating your own family meeting? Try out these questions about values and guiding principles that you can pose to kids, partners, and parents this holiday season:

• What are your values? 
• Anything you believe that you feel is a guiding principle in your life? 
• What are our family’s guiding principles? 
• How do these principles impact the decisions we make?

We just had to repost this gem of a blog post from marketing legend – Seth Godin.

Long-term vs short-term

By Seth Godin

In a recent post from Seth Godin, he explores the admissions process at our nation’s best schools, and there are some perfect parallels with investing. He notes that a significant percentage, 20% or more, of the applicants are extremely well-qualified to attend the school, yet only 1/4 of the qualified pool will actually be offered admission. More importantly, the admissions staff will agonize over the choices for weeks, which is time-intensive and expensive. In reality, picking a random 25% of the “extremely well-qualified” pool would likely yield a similar (successful) outcome. In other words, they’d still end up with a brilliant class of some of the world’s brightest students of that vintage.

Hmmm. Sounds eerily similar to active-investing versus evidenced-based investing. The basic choice is either:

• Over-pay to under-perform by hiring an active manager. Then watch them painfully and expensively try to pick the next winner based on extensive research and interviews with the management teams of the best companies out there, or
• Take advantage of the academic evidence. Holding thousands of these companies across the globe in low-cost, tax-efficient investment vehicles and tilting to the factors that have higher expected returns have historically outperformed over long periods of time.

Our clients and fans know which camp we fall into. In Seth’s words: “If you don’t have proof that picking actually works, then let’s announce the randomness and spend our time on something worthwhile instead.” Importantly for our clients, Hill’s approach yields significant additional benefits because it allows the Hill team the time and energy to focus on each client’s unique situation, goals, and dreams. Whether it be passing more to heirs, buying a vacation home, or supporting their favorite charity, we strive to help our clients do so with more clarity, confidence, and purpose.