The story that follows is one of the more technical pieces that we have shared on our blog, but it is a fun introduction to Cliff Asness for those who aren’t yet familiar with his name. As referenced in another recent post, Cliff was a student of Gene Fama and since founded AQR Capital Management. Though his approach may seem lighthearted, his intent is seriously aimed at helping investors sort through the noise.  For example, the word “Bubble” is not only overused, but—for efficient-market fans like us—“It should never be uttered outside the tub.” Click here to read Cliff’s Top 10 Peeves.

Stay tuned for more in the future from AQR!