We created the Longview Advantage ETF (EBI) to give our clients the best of evidence-based investing at the lowest possible cost. In this update, Matt Hall and Matt Zenz share how it’s working.

As the final months of 2025 come into view, it’s natural to revisit the goals you set back in January. The year often speeds up this time of year—with family, travel, and commitments pulling in different directions—making it even more valuable to pause and check in.

Did you commit to saving more, refining your estate plan, or establishing a charitable giving strategy? Maybe you wanted to align your spending with what matters most. Wherever you stand, this is a good time to take stock and finish the year with focus.

At Hill Investment Group, we believe meaningful progress comes less from grand gestures and more from steady, intentional steps. Goals left unattended can linger and create stress. Addressing them now, even in small ways, can bring clarity and momentum into the new year.

Here are a few areas to consider before year-end:

Revisit your plan to confirm it reflects your current stage of life and any significant changes since January—such as retirement, the birth of a child or grandchild, or an inheritance. Even small adjustments, like reviewing account allocations or rebalancing, can help keep your plan aligned with your long-term objectives.

An up-to-date will, trust, or power of attorney helps ensure your wishes are honored and your loved ones are cared for. If your documents are out of date, this may be a good time to refresh them. We’re glad to coordinate with your legal team as part of your broader planning process.

Year-end is often a time when families think about giving. Tools such as donor-advised funds or direct contributions can help support the causes you value. Depending on your circumstances, certain strategies may also provide tax advantages.

If your income allows, consider reviewing contributions to retirement accounts before year-end, especially if you have a company match in a 401(k) or access to a Roth IRA. Even incremental increases may help keep you on track toward your long-term savings goals.

Finishing your 2025 goals isn’t about perfection—it’s about progress. Each thoughtful step you take builds confidence and strengthens your foundation for the years ahead.

If you find your goals overwhelming, or you’re unsure where to start, remember: you don’t have to go it alone. We’re here to help you simplify, focus, and take the long view.

You’re invited to email the team here.

Welcome to the age of the “finfluencer.” Some voices bring real experience, many optimize for clicks, not your interests. At Hill Investment Group, we believe good advice should be simple, clear, and grounded in evidence, not hype. This new series examines popular claims circulating online or in print, and separates signal from noise.

We aim to inform, not entertain; substance over speculation.

Heard something at work, on the course, or on social media that has you wondering, “Should I pay attention to this?” Share it with us at zenz@hillinvestmentgroup.com. We will help unpack it. Submissions are confidential. With your permission, we may quote an anonymized version in a future post.

Please note: Submissions are reviewed for educational purposes only and do not constitute personalized investment advice.

Structured notes—sometimes called structured or derivative products—are contracts issued by banks or financial institutions. Their performance depends on how certain markets behave, but with specific features built in.

For example, a note may be linked to the S&P 500, offering returns up to a maximum (say 9%) while limiting downside risk. If the market declines, you might receive your principal back. If the market rises, your return is capped at the maximum.

These products typically combine bonds with options. The bond portion provides stability or income, while the options alter the return profile with added features such as caps, buffers, or payouts tied to specific outcomes. Importantly, they do not create new investment opportunities; they repackage existing securities in different ways.

Structured products are often designed and priced by the issuing institution. A simple illustration:

1. Package bonds and options that may be worth slightly less than the purchase price.
2. Market the package in a way that addresses an investor’s concerns (for example, fear of loss or desire for enhanced returns).
3. Sell it at a markup.

The difference, though it may look small, represents revenue for the bank. Like insurance, protection, or enhancement features come at a cost, which is reflected in the structure’s design and pricing.

Structured notes are not “free.” For every feature that reduces downside risk, there is typically a tradeoff in the form of reduced upside potential. For example, capping gains in strong years may limit long-term growth.

Other considerations can include:

• Complexity: The payoff formulas are often difficult to evaluate without specialized knowledge.
• Liquidity: Notes may be hard to sell before maturity.
• Taxes: Some structures can create less favorable tax treatment.
• Transparency: It may be difficult to fully assess all costs and risks.

These factors mean that outcomes may differ significantly from expectations, and actual results depend on market conditions and the structure itself.

At Hill Investment Group, our philosophy is that portfolios should be built around a client’s unique risk profile using tools that are transparent and cost-efficient. Instead of relying on complex products, we focus on combining equities and high-quality fixed income in a way that is diversified, tax-aware, and grounded in decades of academic research.

This approach does not promise to eliminate risk or guarantee returns. Rather, it seeks to create a risk/return balance that clients can understand and commit to over the long term.

Structured notes can sound appealing because they are often presented as solving two problems at once, offering upside with protection on the downside. In practice, they involve tradeoffs that should be carefully weighed. For many investors, a straightforward evidence-based portfolio may provide more transparency and better alignment with long-term goals.