Don’t Hire Us Because You Like Us

There’s something worth saying out loud.

You shouldn’t work with us just because you like us.

When we meet someone new, I often ask how they chose the person they’re currently working with.

The answers are usually some version of:
“He’s a neighbor.”
“She’s a friend of the family.”
“We met through our kids’ sports.”

All perfectly understandable.

But those aren’t the answers I’m hoping to hear.

It would be refreshing to hear someone say:
“Our values really align.”
“I believe in their investment approach.”
“They’ve given us planning advice that has actually changed our financial lives.”

Because when something as important as your financial life is involved, that’s what should matter.

Likability is certainly a factor. We enjoy it as much as anyone. It makes relationships easier. It makes conversations more natural. And it tends to persist for years.

But it’s not a sufficient reason to choose someone to manage your life savings.

That’s where we’re different.

You should work with us because we believe in something.

Because our approach is grounded in decades of academic research, not opinion or prediction.

Because we’ve built real strategies, like the work behind EBI and LVIG, that are designed with intention, not assembled to match a trend.

Because we care deeply about financial planning. Not just portfolios, but the decisions that actually shape your life.

And because we are fiduciaries. We work for our clients. Not a brokerage firm. Not a bank. Just you.

In short, if you believe what we believe, that’s the foundation for a long and healthy relationship.

If you like us too, that’s even better. It makes the relationship more enjoyable. It makes conversations easier. It probably makes the whole experience better.

But it’s a bonus. The icing on the cake.

Because over time, we’ve found that the best outcomes don’t come from chasing what feels right in the moment. They come from committing to a sound approach and sticking with it. Taking the long view.

Performance, in that sense, isn’t the goal. It’s the result.

The best outcomes we’ve seen come from staying put when it was hardest to do so.

That doesn’t always win the popularity contest.

But in the long run, what matters isn’t who you like the most.
It’s who you can rely on when it counts.

So you can invest your money and your time in the people you actually like.

Take the long view,

Sometimes the biggest financial wins don’t come from a brilliant move. They come from getting organized.

We’ve seen this firsthand. A client came to us feeling on top of things – accomplished, busy, managing a growing family. Over time, their accounts, statements, and documents had multiplied across different places. Once we gathered and consolidated everything, they discovered more than $1M they hadn’t been accounting for.

That’s what happens when complexity accumulates faster than anyone stops to sort through it. Smart people are busy. Accounts open gradually, responsibilities stack up, and what isn’t organized stays invisible.

Finding $1M matters. But putting it to work intelligently, rather than leaving it in cash or scattered across forgotten accounts, is where the real impact is. Invested well over 30 years, that capital can create real choices: retiring earlier, retiring differently, giving in ways that reflect your values. For the next generation, the difference can be even greater.

This is what it looks like to have someone bringing clarity and coordination to your financial life.

If you’ve been meaning to get a clearer picture of where things stand, we’d be glad to help. Many of our clients sleep better knowing every dollar is accounted for. Set up a time here.

We are excited to share that the Longview Advantage Fixed Income ETF (LVIG) officially launched on March 9th. As of March 31st, the fund has already reached $90 million in assets, reflecting strong early interest from advisors and investors.

We recently sat down with Nasdaq’s Just for Funds to walk through the strategy, its origin, and how it works in practice. You can watch the full discussion here.

For advisors who follow our work, if LVIG could be relevant for your clients, we would welcome the conversation.