Long View Summer Reads
Signal vs. Noise: Great Companies Don’t Always Make for Great Investments. The Evidence Around IPOs.
Beyond the Number
A Book That Changed How I Think About Aging
What Happens When the Noise Gets Quiet
Author: Rick Hill
Charity Spotlight: Keys 4/4 Kids
I often find inspiration in charities that demonstrate an entrepreneurial spirit and make a real difference early on in their lifespan; imagine my pride when I witnessed that first-hand in a charity started by my own nephew, Newell Hill.

I was fortunate to participate in a local event last month hosted by his charity: Keys 4/4 Kids. They are founded on the principle that music inspires kids to believe in themselves, so they set out to promote arts education and mentorship through various efforts that connect kids with music. Newell founded the charity in 2000, working out of his parents’ basement. They’ve since grown to four retail locations where they sell donated pianos to fund their work with kids. In the picture above, you see me with Newell at St. Louis’ renowned Ranken Jordan Pediatric Hospital where children painted a Keys 4/4 Kids piano as part of The Ellen Project.
If You Had $100,000 to give, What Charity Would You Support?
Many people have told me that it is more difficult to give money away than to earn it. The general instinct to support charitable organizations and causes may come naturally, but the question remains: which ones?
When I started at Wake Forest University I took ROTC, knowing my plan was to enlist in the Army upon graduation. I had one thing standing in my way: poor eyesight as a result of a detached retina. My sophomore year I qualified for Advanced ROTC. Thanks partially to my place in line, I had plenty of time to memorize the smallest characters on the eye exam next to the door. However, on the first day of a required six week summer camp at Fort Bragg, NC prior to my senior year, I entered the eye testing area from the back of the room and—without the chance to study the chart—I failed the eye exam. I was classified as 4F (unfit for service) and spent less than 24 hours in the Army while all of my ROTC class shipped off to Vietnam. Some may look at this as a good break, but my one life regret is that I didn’t serve in the military. This experience is at the core of my strong feelings for those who serve our country as well as my lifelong support of military non-profits.
Our life experiences are often a good starting point when deciding where to gift money. If you had $100,000 that you had to give away to someone other than a family member, what would you support?
Here are some beginning steps to get started:
- What specific causes move you or have had an impact on your life?
- Identify the non-profits that best address this need.
- Start small and increase your gifting as you get more comfortable with the organizations.
Why Do You Give to Charity?
According to the 2013 World Giving Index, the United States is ranked as the most charitable country in the world. Americans collectively donate billions of dollars out of their pockets and countless hours of their time for the benefit of others. What is the motivation?
I’ve reflected on my family’s motivation, and our simple answer is that we feel it is the right thing to do. We’re fortunate to have the resources to help others, and we know that a portion of our own success was the luck of being in the right place at the right time.
Your reasons may include:
- Having a connection to your school, religious group, or other organization
- Tax benefits
- Having excess resources that are otherwise not needed
The biggest benefit of philanthropy, however, is increased happiness. A 2009 Harvard Business School paper showed that giving increased happiness, and increased happiness led to more giving. From a personal perspective, I can attest that my wife, Lynn, and I have gotten a great deal of satisfaction from helping others. Is your experience similar?