Featured entries from our Journal

Long View Summer Reads

Signal vs. Noise: Great Companies Don’t Always Make for Great Investments. The Evidence Around IPOs.

Beyond the Number

A Book That Changed How I Think About Aging

What Happens When the Noise Gets Quiet

Meet Sarah Larsen, Strengthening the Hill Experience

 

Sarah Larsen

We are pleased to formally introduce Sarah Larsen, our Executive Operations Lead at HIG.

Many of you may have already interacted with Sarah. Over the past year, she has supported our team in a part time capacity and has recently joined us full time as the operational and organizational backbone of the firm.

Sarah’s work spans executive support, people operations, finance, and firm administration. Her role is designed to help our leadership and advisory team stay focused on what matters most: serving you well, thoughtfully, and consistently.

As part of our recent expansion of service hours, you may hear Sarah’s voice if you call later in the day. Her presence helps ensure that when you reach out to Hill, there is a steady, capable person on the other end who knows our team and how we work.

Sarah brings more than eight years of experience running her own administrative support business, following an earlier chapter in advertising. While she enjoyed building and leading her own firm, she was drawn to HIG’s culture, values, and people. When I approached her about stepping into a full time role, it felt like a natural fit and the right place for her to do her best work.

Known for her curiosity and can-do mindset, Sarah is a lifelong learner who is not afraid to jump in, figure things out, and move important work forward. Her focus on building strong support systems helps our leadership and advisory teams operate at their best so we can continue delivering thoughtful guidance and strong long-term outcomes for the families we serve.

sarah larsen and family

Based in Seattle, Sarah lives with her husband Patrick, their two children Luke and Piper, and their dog Rosie, a Cavapoo. A California native, she has fully embraced life in the Pacific Northwest, rain included.

We are grateful to have her on the team and excited for the ways her work strengthens the Hill experience for our clients.

2025 Market Highlights

Blue BuildingsIf 2025 reinforced anything, it is how quickly markets can test conviction and how costly it can be to react emotionally or narrowly. 

By April 8, the S&P 500 was down 15%, driven largely by Liberation Day and the sudden imposition of global tariffs. Volatility spiked, sentiment deteriorated, and the narrative quickly shifted toward protectionism and questions around US leadership.

Then, just one day later, markets delivered a stark reminder of how unpredictable short-term moves can be.

On April 9, the S&P 500 experienced one of the largest single-day rallies in history, with the S&P 500 rising 9.5% in a single session. Note: That one-day gain is larger than the average annual return of the S&P 500 since it’s existed. Investors who had de-risked or moved to the sidelines in response to the drawdown were not there to participate.

Despite being down double digits just three months into the year, the S&P 500 finished 2025 up nearly 18%, an outcome that few would have predicted during the spring selloff.

But the more important story was not just that markets recovered. It was where the returns came from. Global markets, as measured by the MSCI ACWI index were up 23%.

The Case for Global Diversification

2025 was a powerful reminder that returns rotate, often abruptly, and often away from what has worked most recently.

  • US Market (S&P 500): +18%
  • International Developed ex US (MSCI World ex US Index): +33%
  • International small value (MSCI World ex US Small Value Index): +40%
  • Emerging Markets (MSCI Emerging Markets Index): +34%

Investors who reduced international exposure or concentrated further into US equities, often justified by recent outperformance, materially underperformed what markets ultimately delivered.

International small value in particular was one of the strongest performers globally, with the ETF we use, the Avantis International Small Value ETF, returning 50% for 2025!

The Bigger Lesson

Markets do not reward confidence in narratives. They reward discipline. Investing in all types of markets and staying invested in all Markets.

Short term drawdowns are uncomfortable. Large single day rallies are unpredictable. The investors who captured 2025 returns were not those who timed exits or chased recent winners. They were those who stayed invested, stayed diversified, and allowed markets to do what they have historically done over time.

In years like 2025, the value of diversification is not theoretical. It is measurable.

And it is earned by maintaining exposure when doing so feels hardest.

This commentary is for informational and educational purposes only and should not be considered investment advice. Past performance is not indicative of future results. Index performance is shown for illustrative purposes only. Indexes are unmanaged and cannot be invested in directly. Diversification does not ensure a profit or protect against loss in declining markets.

Hey Hill! Is Social Security Really Running Out?

Photo of Grace Kreifels, Hill Investment Group

Recently, we hosted a review meeting with a longtime client. He leaned back in his chair and asked a question I could tell had been on the tip of his tongue all meeting, “Is Social Security going to be there for us when we can take it?” His voice was half-joking, but his eyes told me this was a question he’d been pondering for a while.

A few weeks later, in a meeting with a much younger client, a similar question came up as we reviewed her Longview Analysis. “We should probably assume we won’t get any Social Security,” she stated. “I keep hearing it will be gone by the time my generation retires.”

Social Security is one of the default income streams we have built into our planning, but there are plenty of headlines warning that it is “running out of money”. So are we crazy to plan assuming that it will be around?

The short answer is no. And part of taking the Long View is remembering that headlines are designed to grab your attention, not necessarily to give you the full story. When we step back and look at the complete picture, Social Security is often far more durable than the news cycle suggests.

What is actually going on with Social Security

Much of the anxiety around Social Security comes from the annual reports released by the Federal Old-Age and Survivors Insurance (OASI) and Federal Disability Insurance (DI) programs projecting their Trust Funds to be depleted by 2035. These Trust Funds are simply reserves built up during years when Social Security collected more in payroll taxes than it paid out.

As Baby Boomers retire and live longer, benefit payments now exceed annual contributions, which means the reserves are being drawn down. But what the headlines often leave out is that the Trust Funds are not the system itself. Even if the reserves are depleted, workers will still be paying payroll taxes every paycheck, and those ongoing taxes are currently projected by the Social Security trustees to continue funding roughly 80% of benefits.

The problem Social Security faces is primarily a math problem, not an existential one. And the math problem has multiple straightforward fixes that have been discussed for years, including:

  • Increasing the Social Security payroll tax rate modestly
  • Subject all wages to Social Security payroll tax (remove the current cap)
  • Reduce current and future benefits
  • Reduce only the future beneficiary’s benefits
  • Raise Full Retirement Age
  • Slow benefit growth for top earners
  • Change the way cost-of-living adjustments are made
  • Some combination of two or more of these measures

Many policy experts expect that lawmakers will need to make adjustments over time, although it is uncertain which combination of tools they will choose. Social Security is a significant program that is relied upon by many Americans. More than 70 million Americans receive benefits today, and nearly every worker contributes with the expectation that those benefits will be there when they retire.

It remains one of the most consistently popular programs in the country and has been the backbone of American retirement for generations. That level of reliance and public support is one reason many policymakers focus on keeping it solvent.

The Long View

At Hill, we plan based on data and evidence, not speculation. For clients nearing retirement, we typically model full benefits under current law. For younger clients, we still model full benefits, but we review scenarios that assume reductions so your long-term plan stays durable regardless of what policymakers decide. These scenarios are planning tools and do not represent predictions about future legislation. What we do not do is assume Social Security will disappear. The evidence available today does not point in that direction, and the popularity of the program makes that outcome appear extremely unlikely, although future changes to the program are always possible.

Of course, if you’d like us to assume a “doomsday” scenario where no Social Security” system exists, we’d be happy to model it for you. But for many clients who’ve been consistent savers over the years, they will learn that they will still be fine without the additional income from Social Security.

While it is true that Social Security is under strain, it is not collapsing. The headlines sound alarming because uncertainty sells, but the reality is far more stable and manageable.

If you have been feeling uneasy about what this all means for your plan, let’s talk. We want you to understand the system, understand your plan, and feel confident about the path ahead.

This material is for informational purposes only and is not intended as legal, tax, or individualized investment advice. You should consult the Social Security Administration, your attorney, or your tax professional regarding your specific benefits and situation.
Featured entries from our Journal

Long View Summer Reads

Signal vs. Noise: Great Companies Don’t Always Make for Great Investments. The Evidence Around IPOs.

Beyond the Number

A Book That Changed How I Think About Aging

What Happens When the Noise Gets Quiet

Hill Investment Group